PGPratyush GiriADS JOURNAL
Discuss your ads

ISSUE 01 · OCTOBER 2026

The signal behind
your ad spend.

Field notes, sharp analysis, and practical fixes for people responsible for Google Ads performance.

Lead quality signals moving through a campaign filtering system
Lead Quality

Receiving Spam or Invalid Leads in Google Ads? Here's Why It's Happening and How to Fix It

Bad leads are rarely random. Learn where they enter, how campaign settings amplify them, and the practical controls that improve lead quality.

September 28, 2026 9 min read
Read the field guide
THE LATEST

Google Ads, without the noise.

Strategy and implementation notes for business owners and performance marketers.

02
Strategy

Google Ads or Meta Ads: Which Platform Should You Choose for Your Paid Advertising?

September 24, 20267 min read
03
Budgeting

How Much Should You Spend Daily and Monthly on Google Ads Based on Your Business in 2026?

September 19, 20268 min read
04
Performance Max

Is Performance Max Really Outperforming Search Campaigns? Should You Choose It in 2026?

September 14, 202610 min read
05
Optimization

7 Google Ads Mistakes That Might Be Wasting Your Money — Check Now

September 8, 20266 min read
06
Policy

Google Ads Account Suspended? What's the Next Step to Reactivate It?

September 2, 20268 min read
07
Industry

What Is Google Partner? How to Apply — and Why the Badge Matters

August 26, 20267 min read
DEEPER GUIDES

Build a more disciplined account.

Evergreen explainers for the decisions that compound over time.

01
Keywords

What Are Negative Keywords? Match Types, Redundant and Conflicting Negatives Explained

02
Hiring

Freelancer, Consultant, or Agency: What Should You Choose for Google Ads Promotion?