02Strategy
ISSUE 01 · OCTOBER 2026
The signal behind
your ad spend.
Field notes, sharp analysis, and practical fixes for people responsible for Google Ads performance.
Lead Quality
Receiving Spam or Invalid Leads in Google Ads? Here's Why It's Happening and How to Fix It
Bad leads are rarely random. Learn where they enter, how campaign settings amplify them, and the practical controls that improve lead quality.
Read the field guideTHE LATEST
Google Ads, without the noise.
Strategy and implementation notes for business owners and performance marketers.
02
03Budgeting
How Much Should You Spend Daily and Monthly on Google Ads Based on Your Business in 2026?
04Performance Max
Is Performance Max Really Outperforming Search Campaigns? Should You Choose It in 2026?
05Optimization
7 Google Ads Mistakes That Might Be Wasting Your Money — Check Now
06Policy
Google Ads Account Suspended? What's the Next Step to Reactivate It?
07Industry
What Is Google Partner? How to Apply — and Why the Badge Matters
DEEPER GUIDES
Build a more disciplined account.
Evergreen explainers for the decisions that compound over time.
Keywords
What Are Negative Keywords? Match Types, Redundant and Conflicting Negatives Explained
Hiring